What is the point of sale monitoring and is it necessary?

Point of sale monitoring and research activities require very detailed and considerable amount of work and time. Besides the point of sale monitoring, the measurement and assessment of the defined KPIs for sales team has a very important role for the company’s operations.

The research and reporting of the product availability, competitors’’ existence, shelf share and advertising materials at the point of sale have an important role on the future decisions of the company. Geovision Group provides increase in optimization and efficiency for its strategic partners by developing many solutions such as must SKU list monitoring, control of the product price and quality, control of the visible product inventory, meeting the special needs based on the point of sale.

In collaboration with one of the leading companies in the FMCG industry, we have provided an increase and optimization in the shelf availability of the products.  Within the scope of this project, we have achieved 20% increase in sales.

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