What Are The Advantages of Customer Segmentation?

You need to manage your company’s point of sale database in the exact way. The first question we’ll ask you is “How are you making your customer segmentation?” You don’t need to worry if you haven’t done any studies on this subject yet or if your positioning is not up to date. Geovision Group will be your strategic partner to achieve optimization and profitability by giving consultancy on customer segmentation to your company with its expert team.

You can ask yourself why should I invest in customer segmentation since I already have consistent and continuous sales at all my point of sale database.  But how can you follow the potential point of sales and opportunities for your company? How can you classify your current point of sale database? How can you identify your active and passive point of sales? How can you ensure that your products are existing at the right points of sale with a right density and in line with your market share to meet your exact customer profile?

Our solution for all these questions is the point of sale segmentation. Within this project, the category potentials of your points of sale will be analyzed, the product channel matrix will be created, the right availability and service measurements at the points of sale will be determined. As a result, category basis point of sale space segmentation will be formed, the strategies and targets will be determined according to this segmentation. Thus, you will reach an increased optimization, efficiency and sales by executing your operation according to the specified right points of sale, the right products and the right point of sale service period.