One of the biggest problems faced by companies operating in the FMCG sector is the difficulty of monitoring the points of sale. Point of sale monitoring and research activities require very detailed and considerable amount of work and time. Besides the point of sale monitoring, the measurement and assessment of the defined KPIs for sales team has a very important role for the company’s operations.
The research and reporting of the product availability, competitors’’ existence, shelf share and advertising materials at the point of sale have an important role on the future decisions of the company. Geovision Group provides increase in optimization and efficiency for its strategic partners by developing many solutions such as must SKU list monitoring, control of the product price and quality, control of the visible product inventory, meeting the special needs based on the point of sale.
It’s crucial to define and pursue the KPI’s at the sales team management for the most profitable and fastest business operation. Sales representatives’ KPIs should be determined before each period and also should be monitored, updated and reported continuously. In the beginning of each new period, the necessary improvements in the performance of the sales team and their new targets should be determined in the evaluation of the previous period. Geovision Group fulfills all these requirements for an active, effective and profitable sales management by consulting its strategic partners on point of sale monitoring, field research and sales team management.