In order to reach your company’s operations to the most qualified level, firstly, the customer database analysis should be made and the status of existing outlets should be evaluated. As a result of this assessment, the current status of the points of sales must be determined, potential points of sales should be integrated into the database as an additional space and segmentation should be done by using appropriate methodologies.
You can ask yourself why should I invest in customer segmentation since I already have consistent and continuous sales at all my point of sale database. But customer segmentation would be helpful for you to take important decisions about your business operations. You can;
- Take the opportunities from the difference between the potential space and real category size according to the segmentation of the points based on their volumes,
- Categorize your existing point of sale database,
- Determine the active and passive sales points,
- Provide that your products’ sale is at the correct points and intensity in line with the market share,
- Determine customer profiles for your products.
Geovision Group realizes the most appropriate point of sale segmentation for your company via using advanced analysis methods. According to these segments, the company strategies and targets will be defined. Thus, you will reach an increased optimization, efficiency and sales by executing your operation according to the specified right points of sale, the right products and the right point of sale service period.
Thanks to advanced analysis and deep learning methods, the optimum targets for the sales representatives can be determined, the business processes can be purified from human errors, thus the most qualified segmentation structure can be created.
As a result of these researches and examinations made by advanced analysis methods, the category potentials of your points of sale will be analyzed, the product channel matrix will be created, the right availability and service measurements at the points of sale will be determined.