Sales automation systems began to be used in an active manner in the FMCG industry in recent years. With this modification, it’s accelerated and became widespread to collect point based sales data. If that’s so, how should you use and evaluate the data received from the sales automation systems?
Thanks to sales automation systems, manual systems used in writing were moved to a digital environment. Unfortunately, this system modification does not prevent the workflow and database errors. At this point, we still have a quite large data pollution and disorder in our life.
Geovision Group consulting the largest brands in the industry about point of sale database management to evaluate and convert the information obtained through sales automation systems into the business models. This service enables companies to analyze the workflow and procedures, to identify potential selling points, to plan the optimum distribution and classification of points of sale, to keep up to date customer database by identifying active and passive points of sale, to do trend analysis of changes in the points of sale.
As a result of this process, we can reach the 100% verification of the classification of the sales database and maximize the quality level of the database.