Sales automation systems began to be used in an active manner in the FMCG industry in recent years. With this modification, it’s accelerated and became widespread to collect point based sales data. If that’s so, how should you use and evaluate the data received from the sales automation systems?
Thanks to sales automation systems, manual systems used in writing were moved to a digital environment. Unfortunately, this system modification does not prevent the workflow and database errors. At this point, we still have a quite large data pollution and disorder in our life.