What is the point of sale monitoring and is it necessary?

Point of sale monitoring and research activities require very detailed and considerable amount of work and time. Besides the point of sale monitoring, the measurement and assessment of the defined KPIs for sales team has a very important role for the company’s operations.

The research and reporting of the product availability, competitors’’ existence, shelf share and advertising materials at the point of sale have an important role on the future decisions of the company. Geovision Group provides increase in optimization and efficiency for its strategic partners by developing many solutions such as must SKU list monitoring, control of the product price and quality, control of the visible product inventory, meeting the special needs based on the point of sale.

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How can you keep track of potential sales points for your company?

Is your current point of sale database enough for your company? Are there any points of sales that your team forgets to visit consciously or unconsciously? Can you increase your sales turnover with the visits to these points of sales? How can you reach to new points of sales to increase your sales and profitability? How can you include additional space to your existing database to achieve increase in optimization, efficiency and sales?

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How can you make your company’s active/passive distribution of points of sales?

To make your company’s active / passive distribution of point of sale database, first of all you should have your complete current outlets database. Once this database is built, the total sales at whole points of sales, the sales of competitors and the market trends should be analyzed.

Evaluating a point of sale only with your product sales results can bring you a wrong assessment and may be dangerous for your business plans. While your sales have a low level at one point of sale, the products of a different brand in the same category can have quite high sales. There are lots of different factors causing this situation such as the shelf share, the availability of the cooler, point of sale promotion and merchandising materials.

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