In order to reach your company’s operations to the most qualified level, firstly, the customer database analysis should be made and the status of existing outlets should be evaluated. As a result of this assessment, the current status of the points of sales must be determined, potential points of sales should be integrated into the database as an additional space and segmentation should be done by using appropriate methodologies.
You can ask yourself why should I invest in customer segmentation since I already have consistent and continuous sales at all my point of sale database. But customer segmentation would be helpful for you to take important decisions about your business operations. You can;