Qualified Segmentation with Advanced Analysis Methods

In order to reach your company’s operations to the most qualified level, firstly, the customer database analysis should be made and the status of existing outlets should be evaluated. As a result of this assessment, the current status of the points of sales must be determined, potential points of sales should be integrated into the database as an additional space and segmentation should be done by using appropriate methodologies.

You can ask yourself why should I invest in customer segmentation since I already have consistent and continuous sales at all my point of sale database. But customer segmentation would be helpful for you to take important decisions about your business operations. You can;

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Category based point of sale segmentation

In order to manage your point of sale database in the most appropriate way, it’s inevitable to make a point of sale segmentation. Within this project scope, the category potential of your sales points will be analyzed, the product channel matrix will be created, the availability and service level for your sales points will be determined.

To make your company’s point of sale segmentation, first of all you should have your complete current outlets database. Once this database is built, the total sales at whole points of sales, the sales of competitors and the market trends should be analyzed.

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How can you make point of sale segmentation?

In order to reach your company’s operations to the most efficient level, firstly, the customer database analysis should be made and the status of existing outlets should be evaluated. As a result of this assessment, the current status of the points of sales must be determined, potential points of sales should be integrated into the database as an additional space and segmentation should be done by using appropriate methodologies.

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