Getting the most out of sales team is essential for the company playing on saturated markets. Your human resources can be turned into competitive advantage with proper planning and scheduling. Before starting sales team planning and optimization process you must determine the outcome you want to achieve. For example, it can be sales representatives’ maximum performance level and KPI achievement. Then you need to identify where you are and what you need. You might want to check your team, establish mutual information flow and balance sales territories. Finally, you should know that there is no common fits-all solution as every company has unique needs, features and market position. So how to plan and schedule your sales team in the best way?
The time is money, and this axiom is especially relevant in highly competitive markets. FMCG- companies play on the saturated market with low consumer switching costs. In the pursuit of customer’s satisfaction big brands provide better service level and try to meet the demand in the most profitable way. For this purpose, sales-related service has to be thought-out and budgeted smartly time-wise. This brings us to the route optimization issues. The current route planning system might not consider all company’s operations and here route planning applications come in.
Working in dynamic business environment and fierce competition, companies now pay more attention to internal processes optimization in order to gain competitive advantage. Technologies created in recent years play the key role in the entire optimization process. Sales and distribution software might become a reasonable buy-in for complex operations such as sales and distribution.
One of the biggest advantages of technology against manual reporting is a clear, comprehensive and reliable data flow. By using sales and distribution optimization software you will monitor your own sales team, your competitors’ operation and your customers’ potential. This will provide you the accurate and up to date information about whole your sales and distribution environment.