Entries by GeoGroup

Productive Usage of Sales Automation Systems

Sales automation systems began to be used in an active manner in the FMCG industry in recent years. With this modification, it’s accelerated and became widespread to collect point based sales data. If that’s so, how should you use and evaluate the data received from the sales automation systems? Thanks to sales automation systems, manual […]

Is Additional Space Really Necessary?

You want to enlarge the existing point of sale database of your company by adding the potential outlets. A pure additional space consists of the points that sales representatives know but it only brings additional data pollution and confusion without the right strategy. It should not be forgotten that the profitability and effectiveness are important […]

The Importance of The Point of Sale Monitoring

One of the biggest problems faced by companies operating in the FMCG sector is the difficulty of monitoring the points of sale. Point of sale monitoring and research activities require very detailed and considerable amount of work and time. Besides the point of sale monitoring, the measurement and assessment of the defined KPIs for sales […]